MINI To Build Cars In India

Mini Is Reacting To The Rising Demand For Its Cars In Inida By Announcing The Start Of Production Of The Countryman At The BMW Factory In Chennai, India.

The New Mini Production Line Has Been Revealed Just A Year After The Firm Started Selling Cars In Inda. Initially, The Plant Will Build The Mini Cooper D Countryman And The Mini One Countryman, In Addition To The BMW 3 Series, 5 Series, X1 And X3 Models Have Been Produced Since The Factory Opened In 2007.

Mini Has Five Showrooms In India, In Delhi, Mumbai, Hyderabad And Bangalore, And Sold 302 Cars Between March And December 2012. India Is The 100th Market In The Global Mini Sales Network.

Despite  The Small Number Of Sales So Far, BMW Is Confident That The Indian Market Is Set To Expand Greatly In The Mid To Long-Term Future РParticularly The Small Car Market.

The Firm Said “The Ramping Up Of International Production Capacity Is Primarily Aimed At Providing A Rapid And Flexible Supply Line To The Increasing Number Of Customers In Emerging Market.”

BMW Group Claims That The Desicion To Build Minis In India Is In Line With Its “Poduction Follows The Market” Strategy.

However, By Building Cars In India, The Firm Avoids The 100% Import Duty Imposed On Fully Built Cars Brought Into The Country. Even If The Cars Are Built in India From Imported Parts, The Tax Drops To 30%.

What’s More, The Indian Car Market Has SLowed Greatly This Year, With The Society Of Indian Automobile Manufacturers Stating That Car Sales For The First 3 Months Of 2013 Falling By Around 7%, To 1.9 Million Units, Compared With The Same Period In 2012.

When Mini Was Resurrected By BMW In 2001, THe Firm Built Cars Solely At Its Plant Oxford Site. The Oxford Site Is Still Responsible For Building 5 Of The Firm’s Seven Models, Supplied By An Engine Plant At Hams Hall, Birmingham, And A Press Shop In Swindon.

The Countryman And Paceman Models Built For Mini By Magna Steyr, In Graz Austria.